subscription module (.pdf)

THE PUBLISHER AND THE PERIODICALS

Media Consultants Editrice publishes periodicals specialized in communication, media, marketing and avertising.

• Dati e Tariffe Pubblicitarie (three-monthly)
• Agenzie & Clienti (six-monthly)
• L' Italia dei Mezzi Locali (annual)
• Editori & Concessionarie (annual)
  
  Editorial content
  Dati e Tariffe Pubblicitarie is the reference book for Italian advertising media established since
  1963. With more than 500 pages per issue, it provides essential information about 90 newspapers, about
  700 periodicals available in news-stands and more than 700 technical publications
  distributed via subscription.
  In addition to press, there are sections dedicated to outdoor, exhibitions, TV and radio networks, Internet websites.
  Updated every three months (with 4 editions each year: March, June, September,
  December) on the basis of information provided by the media and their sales representatives, Dati e
  Tariffe Pubblicitarie is the only publications of its kind published in Italy.
  
  Whom is it useful for
  Dati e Tariffe Pubblicitarie includes all the vital information for in depth media analysis and is an
  essential tool for companies, media centres and agencies media people alike, as well as sales
  houses and publishers.
  Both Italian and foreign investors use Dati e Tariffe Pubblicitarie: in Italy more than 5.000 companies
  steadily invest in advertising and the number of advertising agencies has nearly reached 2.000.
  Dati e Tariffe Pubblicitarie advertisers are mainly media and ad sales companies.
  
  Listing analysis
  For each media the following information is provided:
  Periodicity, starting year, single issue and subscription costs;
  Publisher address and data, including editor, release date and publications covers;
  Periodical editorial contents.
  Formats, advertising rates and special position;
  Printing information (layout, type of paper, printing process, type of material required, rim)
  and advertising hand-over term;
  Advertising dealer address and data;
  Circulation: Dati e Tariffe Pubblicitarie carries information provided by the media themselves, yet data
  and geographical distribution certified by ADS (press circulation check) and by ANES/CSST (technical press circulation check) are regularly updated from official listings.
  Readership: data about overall readers numbers and socio-demographic shares gathered from the
  Audipress survey (qualitative and quantitative research about readers) are updated with official listings. For publications not covered by Audipress, data is submitted directly by the publisher (publisher’s statement).
  Publications’ supplements listings are given immediately after the head title.
  
  Periodical selection
  An alphabetical index gives the page number where each media can be found.
  For each section - newspapers, periodicals, technical publications - product categories are
  listed in alphabetical order.
  Each section includes both alphabetical and numerical indexes of the categories.
  Inside each product category publications are listed in alphabetical order.
  
  For further information and the insertion of new periodicals, please contact:
  
  Editorial office
  Tel: +39 02 48 57 81
  Fax: +39 02 48 57 82 50
  E-mail: mcseditrice@mcseditrice.it
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  Abbreviations and symbols used in Dati e Tariffe Pubblicitarie:
  
  b = base
  h = height
  b/n = black and white
  col = column
  gr = gram
  € = euro
  mq = square metre
  mm = millimetre
  mm/col = milllimetre column
  mod = module
  n = number
  pag = page
  p.p. = per word
  p. r. = per line
  
  

MEDIA CONSULTANTS EDITRICE S.r.l. - Via Salaino 7, 20144 MILANO - email mcseditrice@mcseditrice.it